Fit For Purpose Audit
A 90min in-depth session covering your history, goals, health, fitness, lifestyle, habits, injuries, barriers and reasons for running. The foundation everything else is built on.
RUNNING WITH PURPOSE — 12-WEEK PROGRAMME
A Running Plan That Works Around Your Life, Not the Other Way Around.
After 12 weeks, running is no longer something you mean to do - it's something you do well.
Apply For CoachingEverything included. Nothing left to figure out.
The Running With Purpose package covers the complete journey — from understanding who you are as a runner to building the programme and supporting you through every week of it to reach your running potential.
Personalised 12-week running programme
Designed entirely around your audit findings. Your available time, starting fitness, recovery capacity and intended outcome.
Three progress check-ins
Structured support at multiple key points across the 12 weeks. Review, adjust, resolve problems, maintain accountability.
End-of-programme review
Another 90min full assessment of where you started, what you achieved, the most important take-away values learned, and the most appropriate next stage for your running.
Running For Your Life eBook (pending)
Included free upon its completion. Education and context to help you understand and manage your running independently going forward.
Built for you and from you
Everything You Want & Need Is Included
Nothing left to figure out alone
Apply For Coaching
Book a no-obligation call with Charlie
What happens when you apply
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Apply for coaching
Book your call with Charlie to chat about your running and your goals. If we're a good fit, we'll move forward with payment.
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Fit For Purpose Audit
An in-depth session covering your history, fitness, injury history, lifestyle and reasons for running.
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Your programme is built
Charlie designs your 12-week plan from the audit findings. Your schedule, your starting point, your goals. Not a template — built for you.
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12 weeks of running
Three structured check-ins along the way. Adjustments where needed. Accountability throughout.
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End-of-programme review
A full review of your progress and clear next steps to take now that you've become a successful runner.
Not ready to apply yet?
Download the free Fit For Purpose guide instead
Running that fits your life. Not the other way around.
The Fit For Purpose Method does not start with a training plan. It starts with you.
Your work schedule. Your injury history. Your available time, energy and recovery capacity. The reasons running matters to you and what you actually need it to do for your life.
From there, Charlie builds a 12-week programme designed specifically around those findings. Not selected from a template. Not adjusted slightly from a standard plan. Built from scratch, for you.
That is the difference between a plan you follow for three weeks and one that gives you the results you came for.
Is this programme for you?
This programme is for you if —
- You run occasionally but want to make it a more serious and consistent part of your life
- You have tried to build a running habit before and it has not lasted
- You are balancing work, family and other responsibilities and need a plan built around all of them
- You are ready to invest in structure and support rather than repeat another attempt on your own
- You are somewhere in the middle of the field — not a beginner, not an elite — and you want to close the gap between where you are and where you want to be
This is not for you if —
- You are already a competitive or high-performance runner
- You are looking for a downloadable plan with no ongoing support
- You are not genuinely ready to make running a priority for the next 12 weeks
WHO YOU ARE WORKING WITH
Charlie Cooke
HDip · BSc · ANutr · MSc · CIMSPA Accredited · Newcastle University Performance Coach
Over a decade of coaching. Hundreds of clients. One method — the Fit For Purpose approach that starts with the person, not the plan.
Charlie is an accredited nutritionist, certified personal trainer and performance coach for the Newcastle University boxing team. For the past 10 years he has read countless books across health, fitness, habit formation and performance.
The Fit For Purpose Method came from watching capable, motivated people fail programmes that were never designed for their life. Running With Purpose is that method applied to one specific problem — making running a meaningful, sustainable part of a busy adult's life.
He is not a transformation coach. He is not selling a body. He is building a system around the person in front of him that guarantees results.
The experience behind the method
10+
Years of high-level coaching experience
3
University qualifications across health, fitness and nutrition
5
Pillars of the Fit For Purpose Method
12
Weeks to build running into your real life
1
Method. Built around you, not a template
WHAT OUR RUNNERS SAY
Doing this changed my life. I began to run more consistently and found a new found love. I went from not being able to run at all to completing park runs and even completed a 10-mile run. This was life changing to me, improving my self-esteem, physical and mental wellbeing.
Charlie's level of support was outstanding. He wasn't just a coach — he was a motivator, mentor, and someone who genuinely cared about my progress. He knew when to encourage me and when to push me, which made a massive difference.
The main thing which stood out for me was the holistic nature of Charlie's approach — he fully recognises that you can't just focus on one area of health without considering the others. He really took the time to understand me, my drivers, my challenges and my individuality.
This is an investment in yourself… I’m encouraging family members and friends to do this work. All ages will reap the benefits of putting this work in. I was never the most disciplined but I become the most disciplined.
Running With Purpose: 12 Week Training Package - Get Started Call
Running With Purpose: 12 Week Training Package - Get Started Call
Start Building Your Programme
Everything you need to become a successful, regular runner within 12 weeks that actually fits your life.
✓ Fit For Purpose Audit — in-depth session, built around you
✓ Personalised 12-week running programme, built from scratch
✓ Three structured progress check-ins
✓ End-of-programme review and next steps
✓ Running For Your Life ebook, included free
Use the button below to reserve a 15 minute chat before commiting to the package.
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THE FIT FOR PURPOSE METHOD
One method. Support where you need it.
The highlighted steps show where this service provides professional guidance.
Physical · Mental · Social · Emotional · Spiritual
Fully SupportedSelf-directed
Learn from your past
Identify the patterns behind previous successes and setbacks.
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10 years of experience in guided questioning and pattern analysis quickly reveal what genuinely worked, what failed, and why.
Learn from your years of experience and experimentation to save making the same mistakes and propel greater success.
Define your purpose
Clarify what you need your health and fitness to enable.
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We will define what your health and fitness are actually for: the roles you fulfil, the meaning you value, the experiences you want, and the capabilities your life demands.
We will turn self-understanding into a clear sense of purpose with specific physical, behavioural and lifestyle requirements.
Understand your current reality
Assess your capabilities, constraints and circumstances.
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We will assess your current state of health, fitness, injuries, existing habits, responsibilities, environment, time and energy as they are now.
I will then integrate exercise science, nutrition, and behaviour psychology to identify close the gap between your present life and the life you intend to lead.
Get your priorities in order
Set realistic priorities and the next steps.
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You have finite time, energy, and attention. We will identify where you are spending your personal resource, align it with your sense of purpose, and then decide not just what must move up the list or off it, but the steps needed to achieve it.
Devise your Fit For Purpose plan
Turn your priorities into a practical programme.
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From your audit I will provide a full follow-up summary of everything we discover - your existing behaviours, your values, your identified purpose, the means to be fit for it, and your new system for prioritising your use of Personal Resource.
You will then benefit from my years of education, experience, and application in writing this plan for you, making executing with consistency easier and more effective than ever.
Execute with consistency
Build skills, technique and consistent action.
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You follow the plan consistently while developing the skills and habits that make progress repeatable.
Multiple check-in sessions along the way provide support wherever expert input can save unnecessary trial and error to achieve greater results for the same (or less) relative effort, while providing accountability and support along the way.
Review, adapt, and integrate
Review progress and adapt your approach.
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We examine what is working, what is not, and whether the goal still serves your purpose.
We will interpret the evidence, your subjective experience, refine the plan, continue to anchor your training and habits to your defined Purpose, and develop the knowledge and understanding that makes staying Fit For Purpose your default state.
What you take away
Full support to develop self-understanding, clear priorities, a bespoke and highly informed plan to achieve peak fitness around your purpose, guided support throughout the process, and a full review of what worked, why, and how to apply it to future goals.