Has modern life left you unfit, tired, and out of balance? Where you can’t do what you should be able to anymore - and it can’t go on.
You need a clear plan.
One built around your priorities.
One that fits your real life.
At CGR Cooke, Charlie Cooke (HDip, BSc, ANutr, MSc) uses the Fit For Purpose Method to help you define your purpose, take action, and build lasting fitness, health, and capability.
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WHO YOU ARE WORKING WITH
HDip · BSc · ANutr · MSc · CIMSPA Accredited · Newcastle University Performance Coach
Over a decade of coaching. Hundreds of clients. One method — the Fit For Purpose approach that starts with the person, not the plan.
Charlie is an accredited nutritionist, certified personal trainer and performance coach for the Newcastle University boxing team. For the past 10 years he has read countless books across health, fitness, habit formation and performance.
The Fit For Purpose Method came from watching capable, motivated people fail programmes that were never designed for their life. Running With Purpose is that method applied to one specific problem — making running a meaningful, sustainable part of a busy adult's life.
He is not a transformation coach. He is not selling a body. He is building a system around the person in front of him that guarantees results.
10+
Years of high-level coaching experience
3
University qualifications across health, fitness and nutrition
5
Pillars of the Fit For Purpose Method
12
Weeks to build fitness into your real life
1
Method. Built around you, not a template
You might be training for a new sport, event, or simply aiming to get into your best shape yet. But you need structure, guidance, and a method that builds lasting transformation.
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Perform at a high level without burning out, and reconnect with the strength that success was meant to bring.
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Maybe it was an injury, a close loss, or a period of instability. You're ready to rebuild stronger, in body, mind, and perspective, and turn experience into wisdom.
Start NowTHE FIT FOR PURPOSE METHOD
Fit For Purpose connects who you are, what matters to you, and what your life demands with the health, fitness and capability required to meet it.
Seven steps take you from self-knowledge to self-reliance.
We examine your past attempts, habits, successes, and setbacks that brought you here - honestly and without judgement.
We define what your health and fitness are actually for: the roles you fulfil, the meaning you value, the experiences you want, and the capabilities your life demands.
We assess your health, fitness, injuries, habits, responsibilities, environment, time and energy as they are now.
You have finite time, energy, and attention - Personal Resource. We decide what must move, what can remain, and what is competing with achieving your purpose.
We build the training, nutrition, recovery and habit systems required to develop the capability you need.
You follow the plan consistently - not perfectly - while developing the skills and habits that make progress repeatable.
Every six weeks, we examine what is working, what is not and whether the goal still serves your purpose.
You don't need to know exactly what you need. Tell me what you're training for, what your life or body needs to be capable of, and what is currently getting in the way. I will help you identify the most useful next step.
Click here to book a quick chatNo obligation - just a straightforward conversation about whether I can help.
FIVE WAYS TO MOVE FORWARD
Start with what you need now. Each option offers a different level of structure, personalisation and ongoing support.
01
Weekly insight
A tremendously high-value weekly letter exploring one important idea every Thursday morning. Learn, be challenged and discover new ways to think about your fitness, health and capability.
02
Self-guided
An all-killer, no-filler workbook covering the seven steps of the Fit For Purpose Method, refined through helping countless clients over more than 10 years.
03
Personal direction
A complete Fit For Purpose Audit examining your goals, habits, capabilities, priorities and circumstances before giving you clear, practical recommendations.
04
Personalised programme
Combine a complete Fit For Purpose Audit, with a 12-week personalised fitness programme designed around your goals, circumstances and actual life, with messaging access for questions and clarification.
05
Complete running support
Running With Purpose combines a personalised 12-week running programme with your audit, structured check-ins, guidance and accountability, and full review so you can progress without making running compete against the rest of your life.
FREE EBOOK — FIT FOR PURPOSE
