About

Howdy, I'm Charlie

And here's my story:

"Having spent the past decade working within multiple areas of the fitness and nutrition sector, I've gone from an overweight, Autistic, failing student riddled with mental health issues, to becoming a triple university graduate, experienced personal trainer, boxing coach, business owner, published writer, global fitness media marketing executive, and all of which done while still working as a chef along the way.

From a nutrition education blog, to hosting a YouTube channel, consultancy, a cycling cafe, and even teaching cooking skills - I've tried a bit of it all to find the most effective ways to help people get healthy.

I have combined much of my knowledge, experience, and education into the Fit For Purpose Method - a practical, achievable, and evidence based framework.

I hope it helps you as much as it's helped me and the countless others I've worked with."

Charlie Cooke has gained multiple qualifications along the way, such as:

Masters (MSc) Degree in Exercise Physiology from Newcastle University
Accredited ANutr Nutritionist with the Association for Nutritionists (AfN)
Level 5 Higher Diploma in Nutrition Sciences (specialising in nutrition biochemistry and physiology) from Leeds Beckett University
BSc. Degree in Nutrition and Marketing from Newcastle University
Level 2 Gym Instruction and Level 3 Personal Training, CIMSPA accredited
Level 2 England Boxing head coach and boxing performance coach at Newcastle University
Hold relevant safeguarding certification, enhanced DBS, and insurance

Other notable experiences include:

Founder of Union Jab CIC - a social and mental health focussed boxing organisation with a particular focus on Autism/ADHD support
Published nutrition writer for specialist publications such as Complete Nutrition, including his own column - 'In Cooke's Corner' - within Network Health Digest magazine
Purchased and renovated first home at 22 (without external support) and gained financial freedom at 25
Forklift certified

Someone who's been there, and done it

Charlie's ticked off a fair few pursuits in his time. Here are some examples of how the Fit For Purpose method has come to be over the years...

Learned to swim, eventually, at 22 years old

Having started swimming lessons at 2 years old, you'd be surprised to learn that I couldn't swim in the deep end of a pool until I was 16 and working with my 3rd swimming coach. It was coach number 5, at age 21, who realised something the others (including me) hadn't - I was scared of water. A year later and I'd completed a full distance triathlon, become a competent sea swimmer, and got a tattoo to commemorate this 20 year battle.

Two knee surgeries, a slipped disc, and still running

Being very predisposed to injury - bulging disc, torn bicep, torn calf, plantar fasciitis, 3 meniscus tears, a scarred femur and a fractured knee, and plenty else, all before 22 - I know what it's like to be let down by your own body. People get an injury and think moving is over - this couldn't be further from the truth. I've done long distance running for over 10 years, and even recently completed a 34.5mile run to raise money for Union Jab CIC.

Almost 2 decades of boxing, and still learning

I started boxing to lose weight and escape some regular beatings as a kid. It worked, and I still haven't stopped. I started Union Jab CIC to provide to others what boxing gave to me - discipline, mentorship, friendship, and the ability to test yourself. - and I'm the boxing performance coach at Newcastle University

A competent mid-pack cyclist

I got into cycling to help me feel more involved in my MSc dissertation, and became hooked. I've since completed multiple 100km+ rides, and found a new sport to be nerdy about. I now incorporate lots of cycling and have begun working with more dedicated cyclists as I continue to build my academic and personal understanding of the sport.

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Helping people live with strength, balance, and control in every area of life.

Now Charlie is a life & fitness mentor who helps high achieving individuals reset their health and achieve fulfilment, through the Fit For Purpose Method - a system that builds clarity, resilience, and self-reliance to help you thrive in every area of life.

His approach blends fitness, mindset, and lifestyle into one cohesive system that empowers people to perform and live better.

Work with Charlie

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