RUNNING WITH PURPOSE — 12-WEEK PROGRAMME

A Running Plan That Works Around Your Life, Not the Other Way Around.

After 12 weeks, running is no longer something you mean to do - it's something you do well.
Start Building My Programme

Everything included. Nothing left to figure out.

The Running With Purpose package covers the complete journey — from understanding who you are as a runner to building the programme and supporting you through every week of it to reach your running potential.

Fit For Purpose Audit

£150

An in-depth session covering your history, goals, health, fitness, lifestyle, habits, injuries, barriers and reasons for running. The foundation everything else is built on.

Personalised 12-week running programme

£300

Designed entirely around your audit findings. Your available time, starting fitness, recovery capacity and intended outcome.

Three progress check-ins

£180

Structured support at key points across the 12 weeks. Review, adjust, resolve problems, maintain accountability.

End-of-programme review

£150

A full assessment of where you started, what you achieved and the most appropriate next stage for your running.

Running For Your Life ebook

£25

Included free on completion. Education and context to help you understand and manage your running independently going forward.

Total individual value: £805

Package price: £600

You save £205

Start Building My Programme

Money-back guarantee. T&Cs apply

What happens when you apply

  1. Apply

    A short application to establish your goals, availability and readiness.

  2. Fit For Purpose Audit

    An in-depth session covering your history, fitness, injury history, lifestyle and reasons for running.

  3. Your programme is built

    Charlie designs your 12-week plan from the audit findings. Your schedule, your starting point, your goals. Not a template — built for you.

  4. 12 weeks of running

    Three structured check-ins along the way. Adjustments where needed. Accountability throughout.

  5. End-of-programme review

    A full review of your progress and clear next steps to take now that you've become a successful runner.

Running that fits your life. Not the other way around.

The Fit For Purpose Method does not start with a training plan. It starts with you.

Your work schedule. Your injury history. Your available time, energy and recovery capacity. The reasons running matters to you and what you actually need it to do for your life.

From there, Charlie builds a 12-week programme designed specifically around those findings. Not selected from a template. Not adjusted slightly from a standard plan. Built from scratch, for you.

That is the difference between a plan you follow for three weeks and one that gives you the results you came for.

Is this programme for you?

This programme is for you if —

  • You run occasionally but want to make it a more serious and consistent part of your life
  • You have tried to build a running habit before and it has not lasted
  • You are balancing work, family and other responsibilities and need a plan built around all of them
  • You are ready to invest in structure and support rather than repeat another attempt on your own
  • You are somewhere in the middle of the field — not a beginner, not an elite — and you want to close the gap between where you are and where you want to be

This is not for you if —

  • You are already a competitive or high-performance runner
  • You are looking for a downloadable plan with no ongoing support
  • You are not genuinely ready to make running a priority for the next 12 weeks
Charlie Cooke

WHO YOU ARE WORKING WITH

Charlie Cooke

HDip · BSc · ANutr · MSc · CIMSPA Accredited · Newcastle University Performance Coach

Over a decade of coaching. Hundreds of clients. One method — the Fit For Purpose approach that starts with the person, not the plan.

Charlie is an accredited nutritionist, certified personal trainer and performance coach for the Newcastle University boxing team. For the past 10 years he has read countless books across health, fitness, habit formation and performance.

The Fit For Purpose Method came from watching capable, motivated people fail programmes that were never designed for their life. Running With Purpose is that method applied to one specific problem — making running a meaningful, sustainable part of a busy adult's life.

He is not a transformation coach. He is not selling a body. He is building a system around the person in front of him that guarantees results.

The experience behind the method

10+

Years of high-level coaching experience

3

University degrees across health, fitness and nutrition

5

Pillars of the Fit For Purpose Method

12

Weeks to build running into your real life

1

Method. Built around you, not a template

WHAT OUR RUNNERS SAY

Doing this changed my life. I began to run more consistently and found a new found love. I went from not being able to run at all to completing park runs and even completed a 10-mile run. This was life changing to me, improving my self-esteem, physical and mental wellbeing.

Charlie's level of support was outstanding. He wasn't just a coach — he was a motivator, mentor, and someone who genuinely cared about my progress. He knew when to encourage me and when to push me, which made a massive difference.

The main thing which stood out for me was the holistic nature of Charlie's approach — he fully recognises that you can't just focus on one area of health without considering the others. He really took the time to understand me, my drivers, my challenges and my individuality.

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Running With Purpose: 12 Week Training Package

Running With Purpose: 12 Week Training Package

Start Building Your Programme

Everything you need to become a successful, regular runner within 12 weeks that actually fits your life.

✓  Fit For Purpose Audit — in-depth session, built around you

✓  Personalised 12-week running programme, built from scratch

✓  Three structured progress check-ins

✓  End-of-programme review and next steps

✓  Running For Your Life ebook, included free

Regular price £600.00 GBP
Regular price £805.00 GBP Sale price £600.00 GBP
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