Mission Statement

In my article, Starting Self-Improvement, I talk about the importance of a mission statement and having clear personal goals and principles which you abide by in order to promote your own success. 

Additionally, when providing health services, it is incredibly important to have a lot of trust and support in order to have a healthy, productive relationship that ensures positive results. Hopefully you can get to know me a little by this statement to help develop this trust. 

Finally, when performing marketing workshops and training, one of the first activities I will ask the person/people I'm working with to do is clearly define a mission statement for their brand that succinctly defines all areas of the business and what it stands for, which ensures all members of staff and all marketing activity will act in harmony toward one specific goal.

For these reasons, I have decided to make my personal mission statement public so you can both get to know me and my values, and to demonstrate walking the walk instead of talking the talk.

If you find this useful and would like to introduce such practices into your own business or even just your life, make sure to get in touch today


My name is Charlie Cooke, and I speak for health.

I do not see health as solely physical fitness, but rather all 5 dimensions including mental, social, emotional, and spiritual health. I understand that the universe exists in balance, and therefore accept that there is as much bad as good and mitigate for short-falls and failures rather than attempt to avoid them. 

I seek education on all things, at all times, from all people, and I will never meet a person so ignorant that I cannot learn something from them. I will listen to others to listen, not to speak. I will not form my own opinion until I have listened to that of the other, and I will not speak it unless I am asked. When I do speak my opinion I will do so in absolute uncompromising honesty, ensuring that I am saying exactly what I mean and meaning every word I say. 

I will always value respect over popularity, both in how I relate to others and how they relate to me. I will only treat others as I would expect to be treated and I will never partake in any transaction that disproportionately favours my benefit over that of others. 

I will respect myself as I respect others by ensuring that my own 5 dimensions of health are a kept a top priority, as the more health I have the more I am able to help others improve theirs. Therefore, I will ensure to be active daily and eat nutritionally to maintain my physical health. I will seek outdoor activities and meditate regularly to maintain my spiritual health. I will actively seek interpersonal interactions and group activities, and remove any relationships which are not positive, in order to maintain my social health. I will read often and improve day-by-day to promote my emotional health, and I will sleep plentifully and allow myself rest without guilt to maintain my mental health.

I am the master of my fate and the captain of my soul, and I will never allow myself to blame others or allow others to dictate any of my actions, thoughts, feelings, or behaviours. I will never allow myself to become dependent on any person, place, or position, and will always retain my independence both personally and financially.

I will dedicate my life to helping others improve their own 5 dimensions of health in any way possible, be it individual interaction or global forms of media. All actions I take in life will be in the pursuit of improving health, and to this I sign my name. 

- Charlie Cooke